About
Creative, graphic design & art directION.
In work
A multi-disciplinary design lead, with 25+ years of experience in directing branding, graphic design, and visual communication for a diverse portfolio of clients.
Keith commits to every project to produce highly crafted results that communicate effectively and facilitate enjoyable, intuitive experiences.
Hands-on experience in B2B and B2C identity, digital prototyping for websites and UI design, integrated marketing campaigns, press, and online advertising, and print and digital publishing.
In life
Keith has always been a proponent of sustainability throughout his life. He believes in and practices using fewer resources, with sustainably sourced, environmentally conscious products, and services.
When not working on client projects, Keith can be found working on personal endeavours like creating brands, typefaces, logos, photography and lapping up the great outdoors.
Design services:
Branding
Brand Creation (Strategy)
Brand Naming
Brand Identity Design
Logo Design
Brand Design Systems
Brand Guidelines
Brand Management
Creative Design
Advertising
Graphic Design
Design for Print
Brochure & Leaflet Design
Marketing Materials
Signage & Wayfinding
Print Management
Digital Design
Website Design
UI Design
Social Media Collateral
Presentation Design
Who Keith has worked with:
Full client list
Charity
- Licensed Trade Charity
- PoTS UK
- Sebastian’s Action Trust
- Thames Hospice
- Transplant Links
Construction
- Aster Group
- British Gypsum
Education
- Eagle House School
- LVS Ascot School
- LVS Hassocks School
- LVS Reading School
- PiXL
Health + Pharmaceutical
- Aero Healthcare
- Almirall
- Biogen
- BioMarin
- Bristol-Myers Squibb
- Britannia Pharmaceuticals
- Bupa
- Ipsen Pharma
- Novartis
- Reckitt Benckiser
- Takeda
- Verve Healthcare
Music
- Decca Records
- Mermaid Music
- Philips Records
- Sony Music
- Universal Music
- BBC Music
Professional Services
- EY
- Hempsons LLP
- Kingston Smith LLP
- Stone King LLP
- Ernst & Young
- Finch Group
- Universal McCann
- Valcon
Public Sector
- Bracknell Forest Council
- Bracknell Forest Police
- Transport for London
- Westminster Conference Centre
Publishing
- BBC Books
- Bloomsbury
- British Defence Film Library
- Cambridge University Press
- Channel 4 Books
- Dorling Kindersley
- Penguin Books
- The Secret Footballer
- Time Warner Books
- Virgin Books
Retail + Leisure
- Adidas Group
- Alamo Car Rental
- Booths
- Boori.com
- Campbell’s Soup
- Copthorne & Millennium Hotels
- Cotswolds Waters by Yoo
- Garden Trading
- Foxhills Country Club
- Highland Titles
- Home House Members Club (London)
- House of Cavani
- Just Kampers
- John Lewis
- The National Lottery (Camelot)
- The Pier
- Royal Albert Hall
- Shuttercraft
Extreme Sport
Tech / Finance / Insurance
- Adaptec
- CompTIA
- Conchango
- First Title
- IRIS
- Keith Michaels
- Kwikpay
- Liverpool Victoria
- Payment Cloud
- QA
- Staffology
- Vestd
- Whitegates Private Clients
I love Keith’s work. He really understands my company and he always understands what I am looking for. Even when I give him the worst brief possible, he always comes back with amazing designs for me. I would highly recommend you get in touch with Keith to find out what he is capable of.
— Jon Tricker, Director, Whitegates Private Clients