About

Creative, graphic design, and art direction services

In work

A multi-disciplinary design lead, with 25+ years of experience in directing branding, graphic design, and visual communication for a diverse portfolio of clients.

Keith commits to every project to produce highly crafted results that communicate effectively and facilitate enjoyable, intuitive experiences.

Hands-on experience in B2B and B2C identity, digital prototyping for websites and UI design, integrated marketing campaigns, press, and online advertising, and print and digital publishing.

In life

Keith has been a proponent of sustainability his entire life. He believes in and practices using fewer resources, with sustainably sourced, environmentally conscious products, and services. 

When not working on client projects, Keith can be found working on personal endeavours like creating brands, typefaces, logos, photography, outdoors campervanning and walking.

Design services:

Branding

Brand Creation (Strategy)

Brand Naming

Brand Identity Design

Logo Design

Brand Design Systems

Brand Guidelines

Brand Management

Creative Design

Advertising

Graphic Design

Design for Print

Brochure & Leaflet Design

Marketing Materials

Signage & Wayfinding

Print Management

Digital Design

Website Design

UI Design

Social Media Collateral

Presentation Design

Who Keith has worked with:

Full client list

Charity

  • Licensed Trade Charity
  • PoTS UK
  • Sebastian’s Action Trust
  • Thames Hospice
  • Transplant Links

Construction

  • Aster Group
  • British Gypsum

Education

  • Eagle House School
  • LVS Ascot School
  • LVS Hassocks School
  • LVS Reading School
  • PiXL

Health + Pharmaceutical

  • Aero Healthcare
  • Almirall
  • Biogen
  • BioMarin
  • Bristol-Myers Squibb
  • Britannia Pharmaceuticals
  • Bupa
  • Ipsen Pharma
  • Novartis
  • Reckitt Benckiser
  • Takeda
  • Verve Healthcare

Music

  • Decca Records
  • Mermaid Music
  • Philips Records
  • Sony Music
  • Universal Music 
  • BBC Music

Professional Services

  • EY
  • Hempsons LLP
  • Kingston Smith LLP
  • Stone King LLP
  • Ernst & Young
  • Finch Group
  • Universal McCann
  • Valcon

Public Sector

  • Bracknell Forest Council
  • Bracknell Forest Police
  • Transport for London
  • Westminster Conference Centre

Publishing

  • BBC Books
  • Bloomsbury
  • British Defence Film Library
  • Cambridge University Press
  • Channel 4 Books
  • Dorling Kindersley
  • Penguin Books
  • The Secret Footballer
  • Time Warner Books
  • Virgin Books 

Retail + Leisure

  • Adidas Group
  • Alamo Car Rental
  • Booths
  • Boori.com
  • Campbell’s Soup
  • Copthorne & Millennium Hotels
  • Cotswolds Waters by Yoo
  • Garden Trading
  • Foxhills Country Club
  • Highland Titles
  • Home House Members Club (London)
  • House of Cavani
  • Just Kampers
  • John Lewis
  • The National Lottery (Camelot)
  • The Pier
  • Royal Albert Hall
  • Shuttercraft

Tech / Finance / Insurance

  • Adaptec
  • CompTIA
  • Conchango
  • First Title
  • IRIS
  • Keith Michaels
  • Kwikpay
  • Liverpool Victoria
  • Payment Cloud
  • QA
  • Staffology
  • Vestd
  • Whitegates Private Clients

I love Keith’s work. He really understands my company and he always understands what I am looking for. Even when I give him the worst brief possible, he always comes back with amazing designs for me. I would highly recommend you get in touch with Keith to find out what he is capable of.

— Jon Tricker, Director, Whitegates Private Clients