Brand identity for healthcare communications agency
Client / Agency: Bedrock Group
As Design Solutions Director at Bedrock, leading the design team, Keith undertook the company brand refresh. The challenge was to produce a unified identity that needed to extend to new companies within the group, especially for the creation and acquisition of new companies.
Solution + Results:
Through an extensive process of discovery and experimentation, working with the all stakeholders from juniors to senior management team members and the founder and CEO, the outcome of the creative process has created an understated visual style. The Group's colours filter through the parts of the branding for each company, but each has their own unique colour 'hue' to differentiate.