Event branding and promotion

Client / Agency: Asian Music Circuit/Royal Albert Hall

Details:

Challenge:

Asian Music Circuit is a not-for-profit organisation and is the leading promoter of Asian music and film production in the UK. The creative challenge was to promote a series of ongoing events, including 'Summer Festival', 'Sounds of Gujarat' and 'The Little Chilli Festival'.

Solution + Results:

Demonstrated below are the various printed materials including targeted press and online advertising, mini brochures, and distinctive event branding.

Gujarat – A Celebration

Garbha dance logo

Garbha is a form of dance that originates from the Gujarat region in India. The name comes from the Sanskrit term Garbha, meaning ‘womb’ and Deep, which is a small earthenware lamp.

Many garbha dances are performed with the earthware lamp, or a picture or statue of the Goddess Shakti in the centre of the circle dance. Traditionally, it is performed during the nine-day Hindu festival Navarātrī (Gujarati)