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Creative campaign for business intelligence company

Client / Agency: Triangle Information Management

Details:

Challenge:

Triangle is an IBM Business Partner, a business intelligence consultancy. As part of Triangle's ongoing sales and marketing activities with IBM Cognos, they required a creative campaign to promote their new offering for packaged solutions.

Solution + Results:

Creative concepts consisted of metaphors representing the speed and efficiency of Triangles packaged solutions, that were 'Ready to go', enabling their client prospects to accelerate their data reporting and analysis. The result was a slick set of campaign visuals focusing on a supercar, like no other. The ultimate package for speed and smooth business intelligence reporting. All creative assets were rolled out across sales funnel touchpoints, campaign emails, and direct sales emails, online banner ads, website landing pages, printed materials including mini brochures, promotional mugs, and desk coasters.

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