Global creative promotional campaign
Client / Agency: Time Warner Book Group
Campaign branding for crime books series, to create awareness and attract 18+ age demographic to this exciting genre.
Solution + Results:
The original approach took the form of a photoshoot, but was changed part-way through, for a retro 'Fifties' illustration approach for a global market. Therefore, Rian Hughes, (Illustrator) was commissioned to execute the creative vision. All visuals were applied to point of sale in book stores, website, online advertising, samplers and World Book Fair trade stand and catalogue.