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Organic restaurant brand identity

Client / Agency: The Source

Details:

Challenge:

Two experienced restauranteur business partners needed a brand identity for a new business venture in London. The brief was to attract an environmentally conscious demographic, who want to enjoy meals with sustainably sourced produce in a funky, London venue.

Solution + Results:

From start to finish, the client was on board with our approach with a few rounds of development, the logo was achieved. The 'S' is the source with the rays of energy radiating outwards. The typeface was chosen for its funky, flowing curves. All graphics were applied to the stationery, menus, t-shirt uniform, aprons, interior design including street frontage. All materials were produced by the best, local suppliers to keep production miles to a minimum, using recycled paper stocks and plastics.

Organic Restaurant Menu Design
The Source Restaurant logo