Security company brand identity
Client / Agency: Fortress Security
Details:
Challenge:
The Fortress senior management identified (from research) that they needed to refresh and align their identity with their high profile clients and to support the service offerings and business growth.
Solution + Results:
The original typeface was lighter in weight, which looked apologetic, therefore the typeface was retained but, the weight was increased. The previous logotype was missing an identifiable logo mark. All the ideas evolved into a new mark that represented the fortress, keyhole (window), and a shield.
All branding was applied to the vehicle fleet, uniforms, alarm bell boxes, website, and printed materials, with positive responses from their clients and staff.
